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Friday, February 27, 2015

How to use Video to build your brand & increase sales | Sales & Marketing Speaker | Frank Furness

Video has to be one of the best ways to increase exposure and build your brand, especially using the power of YouTube.

  • The latest research shows that:
  • Content with visuals get 94% more views
  • Visual content is 40 times more likely to be shared on social media network
  • The average person reads only 20% of text on webpages

I have been involved in video for the past 10 years and uploaded my first video to YouTube when it started. I now have over 600 videos, millions of views and 6,000 subscribers.

Here are some of the things I have learned along the way:

  • Content is king. It is all good and well having funny videos of cats for views, but in a business situation people are looking for good content that is relevant to the
  • Sound quality is really important, if the sound is bad they will stop watching immediately
  • A year ago I would have said that the length of the video should be less than 2 minutes. Latest statistics show the average viewing time is 36 seconds. Saying that, once again it is about the content. I have uploaded webinars that are an hour long and had great success because the content was important and compellin
  • In the first few seconds tell them why they should be watching the video and what they will get from it.
  • Have a call to action at the end of the video with your contact details and a live link to your website. Also tell them to comment, like and share your video as this will help with your views. 
  •  Kick start your videos. I normally spend $10 on YouTube AdWords and $25 on Virool Promotion
  • Have a great thumbnail that will catch attention and tell views what the video is about – take a look at which will take you to YouTube Graphics creator which I use all the time
  •  Have a great headline for your video. Again I use a tool that can be seen at
  • Once you have uploaded your video, remember to promote it through all your social media channels

I will be bringing out more articles on how to use video and YouTube effectively and also take a look at my Masterclass that I am running in venues around the world -

Frank Furness CSP is a Video Marketing & Social media presenter and author of two best-selling books.

He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been sold globally. His YouTube channel has over 600 videos, millions of views and over 6,000 subscribers. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email  and for resources take a look at  and 
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