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Monday, January 05, 2015

Here are 12 top Marketing Statistics

Presentation Skills Tips | Practical Tips for International Speaking | Sales & Marketing Presenter




Tips
·                If speaking in a country for the first time, ensure you have all the details of the venue and mobile phone numbers of the organizers. If something goes wrong or your limo is not there to pick you up, these are essential.
·                Check that you have the correct visas. Very serious immigration officials with machine guns once delayed me for four hours in the Czech Republic because of visa problems.
·                When checking into a hotel, ensure that the organizers have arranged payment. Sometimes they fax booking confirmation and not payment information to the hotel. This happened to me in Japan and I was given a massive bill.
·                Ensure that you have a rock sold, signed contract and receive payment before the talk. It can be difficult chasing your payments from 10,000 miles away.
·                Allow for jet lag. If you have a 13-hour flight and a 10-hour time difference, you will not give your best performance without a rest. Take a natural herb tablet called Melatonin that sorts out the body clock immediately. Before flying have an aromatherapy massage and keep the oils on your body.
·                Try to take day flights, you can get a lot of work done and arrive in time for a good night’s sleep
·                Pack lightly (easy for men). I often to international speaking tours that involve 10 to 15 presentations and 10 international flights, you do not want to be lugging heavy suitcases around with you. For me it is one suit with 2 trousers, 5 lounge and 5 casual shirts, shorts, underwear, socks and toiletries. Every hotel can quickly do any laundry and often I will find a laundry shop near the hotel at half the rates. Many times I travel with hand luggage only and I don’t need to wait around to collect my luggage at airports


Frank Furness CSP is a Sales & Social media presenter and author of two best-selling books.
He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com  and for resources take a look at http://www.frankfurness.com  and http://www.technologytoolsforbusiness.com 
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com  Take a look at other articles, free software and e-Books at http://www.frankfurness.com/ 

How to adapt your Presentations for International Audiences



Having spoken in 54 countries and having made every mistake under the sun, I quickly cam e to realize that I needed to learn about the countries, cultures and audiences.
 

Be Aware of Cultural Differences


Middle East - Don’t show soles of your feet when seated, considered an insult.

China & Hong Kong – Hand over and accept business cards with both hands.

Japan – Don’t try to copy the Japanese way of bowing, you will never get it right and make a fool of yourself.

Malaysia & Singapore – Point with your thumb, not your index finger.

Adapting your talk

When speaking to English speaking foreigners, always speak slowly. Remember, English is their second language.

South Africa – sport crazy, especially rugby and cricket with a great sense of humor similar to Americans. Enjoy lots of motivation and excitement.

India – possibly the best audiences in the world. They enjoy lively interactive motivated talks. You are almost guaranteed a standing ovation. They love to be photographed with you.

Chinese & Japanese – They are very formal and serious. They have a great thirst for knowledge. Make your talk less motivation and more education. If they like you they will generate a lot of repeat work. It is very important to learn about their culture.

Singapore – smart and elegant, but want value for their money.

USA – wonderful audiences who enjoy a good mix of inspiration, entertainment, stories and practical take away

Middle East – Gregarious and outgoing. Very emotional and love stories. Don’t be surprised if they take telephone calls during the talk or wander in and out of the room, it’s just the way it is….
If selling DVDs, send them ahead of time. You will be x-rayed when entering the Country and they will take them and watch them, very strict on morals.

Germans, Swiss, Belgium’s – more serious, more education and don’t waffle – get straight to the point.

Spanish – easygoing and very laid back. Great love of life and a lot of fun.

Malaysians – Softly spoken, respectful and emotional. Also love stories and lots of humor.

Iranians – extremely intelligent and have a huge thirst for knowledge. They will treat you like a visiting film star.

Time Out

If you’re going to a country for the first time, take an extra two days to sightsee. I have seen and done incredible things while speaking internationally. Why not? It’s one of the perks of the profession.

Frank Furness CSP is a Sales & Social media presenter and author of two best-selling books.
He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com  and for resources take a look at http://www.frankfurness.com  and http://www.technologytoolsforbusiness.com 
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com  Take a look at other articles, free software and e-Books at http://www.frankfurness.com/ 

How to Rank Your Videos for YouTube | Sales & Marketing Speaker | Frank Furness



I recently attended a TV presenters course at Pinewood Studios where they produced all the Harry Potter and James Bond films (it was awesome). During the course we were told that the BBC has seven full time people just scouring YouTube to discover talent and possible programmes.

YouTube is the second most powerful search engine and companies and individuals who know how to use it are reaping the profits. 

My channel www.youtube.com/salestips has 600 videos with 6,000 subscribers and over 3 million views.

The challenge is that companies are now becoming adept at producing great videos, but they generate very few views.

Take a look at the new Evian Babies video that  generated 57million views in 3 months, now sitting on 97 million views - http://www.youtube.com/watch?v=pfxB5ut-KTs

I have realized how important it is to get the views – take a look at a video I made 3 months ago that has generated 53,000 views - http://www.youtube.com/watch?v=agzka9UgKTE  and one I made 5 days ago that has generated 400 views - https://www.youtube.com
/watch?v=o6MY82XmxWA
  
Here are the important factors that YouTube take into consideration in ranking your videos and resulting in more views.
          Keywords in the title
          Keywords in the description
          Keywords in the tags
          Incoming Links
          Time watched (new)
          Total video views
          Total likes & dislikes
          Total embeds
          Total shares
          Total playlists it is added to
          Subscribers
          Total channel views
          Flags
          Comments
          Category choice

I have also found that it is important to kick-start your videos and for the important videos I will pay to get them past those critical benchmarks of 300 and 2,000 views

Some ideas for kick starting your videos:

Video for adwords  - I normally have a budget of £10
Virool – here I have a budget of $25

Frank Furness CSP is a professional speaker and author specializing in Sales & Social Media. He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been marketed globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.technologytoolsforbusiness.com
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/
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