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Thursday, January 31, 2013

FaceBook Strategies for Health & Fitness Clubs



What are you doing today that is better and different to your competitors? How do you find and attract new members? If you are not doing anything that differentiates you from the competition, you could be losing out on a huge amount of potential business.

One of the easiest methods to differentiate your club is to embrace technology and social media. It is easy and can save you time, money and headaches.

One of my favorite social media sites is Facebook and here are some tips, strategies and applications that can help your club immediately:


Today, there are thousands of applications on Facebook that can help your club in marketing.


BizGreet is the only application on Facebook that can offer a personalization greeting.
It goes beyond just greeting your members and potential members with their first name. Since Facebook offers plenty of information about your prospects (whether they’re married, their interests, etc.), you could also use such information to your advantage and personalize the greeting.


This application is a MUST-HAVE if your club has a food and beverage area. It’s free, easy to use and most importantly, it is what your members are looking for before they plan their after tennis dinner.


With Calliflower, you can organize business meetings anytime, anywhere with an internet access. The interface is user-friendly can you can set up a meeting with your team in minutes.


Create a PowerPoint presentation showcasing all the benefits and features of your club and then upload it to www.slideshare.com

If you’re already using SlideShare to share your presentations online then you can connect the account to your Facebook and LinkedIn profiles.

Developed by Wildfire Interactive Inc, this application will enable you to easily create and launch promotions and marketing campaigns over Facebook for a budget of less than $50.
Leveraging on an application like this for your Facebook marketing activities will skyrocket your branding success mainly because you will have a unique promotion activity that is built around your club’s brand or product.




This is another great application to have on your Facebook Page. By having regular polls, your customers will constantly find your Page interactive and fun.

Plus, it’s a great way to find out what your prospects are looking for, and you as the club owner or marketer can easily deliver to their desires.

Also remember that you can also use polls on LinkedIn



YouTube Video Box is an application which you can add as a tab to your Page if you constantly produce videos as part of your entire social media marketing campaign.

Just imagine all videos that can be showcasing your club: facilities, training tips, meet the team, expert advice, health tips, tennis tips and plenty more.

I guarantee that your competition will not have this….



If you have a shop at the club and want to increase online sales, this application is guaranteed to increase your sales revenue for you because it provides another avenue for your customers to see your latest range of products.



Frank Furness CSP CFP is a professional speaker specialising in sales and social media. He has educated, entertained and inspired audiences in 52 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com or telephone+ 44 (0) 1923 248200. http://www.frankfurness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/

YouTube Strategies for Business



What are you doing today that is better and different to your competitors? How do you find and attract new clients?

If you are not doing anything that differentiates you from the competition, you could be losing out on a huge amount of potential business.

One of the easiest methods to differentiate your company is to embrace technology and social media. It is easy and can save you time, money and headaches.

One of my favorite social media sites is YouTube and here are some tips, strategies and ideas that can help your business immediately:

·         Have your own YouTube Channel and base the channel name on keywords e.g. Health and Fitness London – IT Security New York

·         Make sure the sound on your videos is clear and mixed and edited well so users can clearly hear it. One of the best inexpensive cameras with great sound is the Zoom Q3 HD.

·         Create well thought out, professional style videos that are edited properly.
o   Use edit suites like Adobe VC3, Techsmith Camtasia and Sony Vegas for PCs and IMovie, Screenflow and Camtasia for Mac.

·         Keep your content funny, engaging, and informative so that it will keep viewers watching until the end of the video.

·         Embed your logo and website into the video. Take a look at http://youtube.com/salestips

·         Keep the resolution of the video as high as possible, at a minimum 800 by 600.

·         Be yourself. Don’t lose sight of the purpose and mission of the video. Think of yourself speaking to a friend in a pub or coffee shop and use the same tone and expressions.

·         Practice before posting the final video. Do a few dry runs before taping and publishing and remember if you are boring, the video will be boring to viewers.

·         Do more than just talk. People don’t want to sit and watch a person just talking to the camera. Make it exciting and interesting as well as fun.

·         Limit your video length to two minutes maximum, most viewers lose interest after this. Take a look at any move, the scenes change around every minute.

·         Use the ‘problem, solution and action’ method of filming. E.g. Have you been trying diets and still can’t move that fat (problem) – here are 3 exercises to help you right now (solution) and sign up for our free newsletter or call us to find out about our gym membership (solution)

·         At the end of each video, ask your viewers to ‘like’ the video and comment, this helps with your rankings.

·         If you are going to use music, use copyright free music, get some at www.frankfurnessresources.com/copyrightfreemusic

·         Grab viewers by integrating important keywords into the title. This will help to boost the search engine results.

·         Use keywords in the tags that will lead potential clients to your videos and make the first line of your description is your website address as that is what viewers will see immediately below the video.

·         Choose the most relevant category

·         Make the videos are  viral, and spread them  to as many websites as possible. Once you have uploaded the video, click on the ‘share’ button and then share the video with Twitter, Facebook your Blog and any other social media sites that your business uses.

Remember to use the videos in different ways
·         Videos on the website
·         Meet the team
·         Video testimonials
·         Staff training
·         Expert advice
·         Tip of the week

Frank Furness CSP CFP is a professional speaker specialising in sales and social media. He has educated, entertained and inspired audiences in 52 countries. Take a look at his latest resource, http://www.technologytoolsforbusiness.com  or to book Frank to speak at your next conference email frank@frankfurness.com or telephone+ 44 (0) 1923 248200. http://www.frankfurness.com

NOTE: You are  welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com




YouTube Strategies for Health & Fitness Clubs



What are you doing today that is better and different to your competitors? How do you find and attract new members? If you are not doing anything that differentiates you from the competition, you could be losing out on a huge amount of potential business.

One of the easiest methods to differentiate your club is to embrace technology and social media. It is easy and can save you time, money and headaches.

One of my favorite social media sites is YouTube and here are some tips, strategies and ideas that can help your club or business immediately:

·         Have your own YouTube Channel and base the channel name on keywords e.g. Health and Fitness London

·         Make sure the sound on your videos is clear and mixed and edited well so users can clearly hear it. One of the best inexpensive cameras with great sound is the Zoom Q3 HD.

·         Create well thought out, professional style videos that are edited properly.
o   Use edit suites like Adobe VC3, Techsmith Camtasia and Sony Vegas for PCs and IMovie, Screenflow and Camtasia for Mac.

·         Keep your content funny, engaging, and informative so that it will keep viewers watching until the end of the video.

·         Embed your logo and website into the video. Take a look at http://youtube.com/salestips

·         Keep the resolution of the video as high as possible, at a minimum 800 by 600.

·         Be yourself. Do not lose sight of the purpose and mission of the video. Think of yourself speaking to a friend in a pub or coffee shop and use the same tone and expressions.

·         Practice before posting the final video. Do a few dry runs before taping and publishing and remember if you are boring, the video will be boring to viewers.

·         Do more than just talk. People don’t want to sit and watch a person just talking to the camera. Make it exciting and interesting as well as fun.

·         Limit your video length to two minutes maximum, most viewers lose interest after this. Take a look at any move, the scenes change around every minute.

·         Use the ‘problem, solution and action’ method of filming. Eg Have you been trying diets and still can’t move that fat (problem) – here are 3 exercises to help you right now (solution) and sign up for our free newsletter or call us to find out about our gym membership (solution)

·         At the end of each video, ask your viewers to like the video and comment, this helps with your rankings.

·         If you are going to use music, use copyright free music, get some at www.frankfurnessresources.com/copyrightfreemusic

·         Grab viewers by integrating important keywords into the title. This will help to  boost the search engine results.

·         Use keywords in the tags that will lead potential clients to your videos and make the first line of your description your website address as that is what viewers will see immediately below the video.

·         Choose the most relevant category

·         Make the videos viral, and spread them to as many websites as possible. Once you have uploaded the video, click on the ‘share’ button and then share the video with Twitter, Facebook your Blog and any other social media sites where your club is active.

Remember to use the videos in different ways
·         Videos on the website
·         Meet the team
·         Health tips
·         Training tips
·         Expert advice
·         Tip of the week

Frank Furness CSP CFP is a professional speaker specialising in sales and social media. He has educated, entertained and inspired audiences in 52 countries. Take a look at http://www.technologytoolsforbusiness.com  or to book Frank to speak at your next conference email frank@frankfurness.com or telephone+ 44 (0) 1923 248200. http://www.frankfurness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com