Plus, it’s a great way to find out what your prospects are looking for, and you as the club owner or marketer can easily deliver to their desires.
Thursday, January 31, 2013
FaceBook Strategies for Health & Fitness Clubs
What are you doing today that is better and
different to your competitors? How do you find and attract new members? If you
are not doing anything that differentiates you from the competition, you could
be losing out on a huge amount of potential business.
One of the easiest methods to differentiate
your club is to embrace technology and social media. It is easy and can save
you time, money and headaches.
One of my favorite social media sites is
Facebook and here are some tips, strategies and applications that can help your
club immediately:
Today,
there are thousands of applications on Facebook that can help your club in
marketing.
BizGreet
is the only application on Facebook that can offer a personalization greeting.
It
goes beyond just greeting your members and potential members with their first
name. Since Facebook offers plenty of information about your prospects (whether
they’re married, their interests, etc.), you could also use such information to
your advantage and personalize the greeting.
This
application is a MUST-HAVE if your club has a food and beverage area. It’s
free, easy to use and most importantly, it is what your members are looking for
before they plan their after tennis dinner.
With
Calliflower, you can organize business meetings anytime, anywhere with an
internet access. The interface is user-friendly can you can set up a meeting
with your team in minutes.
Create
a PowerPoint presentation showcasing all the benefits and features of your club
and then upload it to www.slideshare.com
If
you’re already using SlideShare to share your presentations online then you can
connect the account to your Facebook and LinkedIn profiles.
Developed
by Wildfire Interactive Inc, this application will enable you to easily create
and launch promotions and marketing campaigns over Facebook for a budget of
less than $50.
Leveraging
on an application like this for your Facebook marketing activities will
skyrocket your branding success mainly because you will have a unique promotion
activity that is built around your club’s brand or product.
This
is another great application to have on your Facebook Page. By having regular
polls, your customers will constantly find your Page interactive and fun.
Plus, it’s a great way to find out what your prospects are looking for, and you as the club owner or marketer can easily deliver to their desires.
Plus, it’s a great way to find out what your prospects are looking for, and you as the club owner or marketer can easily deliver to their desires.
Also
remember that you can also use polls on LinkedIn
YouTube
Video Box is an application which you can add as a tab to your Page if you
constantly produce videos as part of your entire social media marketing
campaign.
Just
imagine all videos that can be showcasing your club: facilities, training tips,
meet the team, expert advice, health tips, tennis tips and plenty more.
I
guarantee that your competition will not have this….
If
you have a shop at the club and want to increase online sales, this application
is guaranteed to increase your sales revenue for you because it provides
another avenue for your customers to see your latest range of products.
Frank Furness CSP CFP is a professional
speaker specialising in sales and social media. He has educated, entertained
and inspired audiences in 52 countries. His publications and sales CDs have
been sold globally. For more information or to sign up for the free ‘Sales Tips
& Ideas’ newsletter, email frank@frankfurness.com or
telephone+ 44 (0) 1923 248200. http://www.frankfurness.com
NOTE:
You're welcome to "reprint" this article online as long as it remains
complete and unaltered (including the "about the author" info at the
end), and you send a copy of your reprint to frank@frankfurness.com Take a look
at other articles, free software and e-Books at http://www.frankfurness.com/
YouTube Strategies for Business
What are you doing today that is better and
different to your competitors? How do you find and attract new clients?
If you are not doing anything that
differentiates you from the competition, you could be losing out on a huge
amount of potential business.
One of the easiest methods to differentiate
your company is to embrace technology and social media. It is easy and can save
you time, money and headaches.
One of my favorite social media sites is
YouTube and here are some tips, strategies and ideas that can help your business
immediately:
·
Have
your own YouTube Channel and base the channel name on keywords e.g. Health and
Fitness London – IT Security New York
·
Make
sure the sound on your videos is clear and mixed and edited well so users can
clearly hear it. One of the best inexpensive cameras with great sound is the
Zoom Q3 HD.
·
Create
well thought out, professional style videos that are edited properly.
o
Use
edit suites like Adobe VC3, Techsmith Camtasia and Sony Vegas for PCs and
IMovie, Screenflow and Camtasia for Mac.
·
Keep
your content funny, engaging, and informative so that it will keep viewers
watching until the end of the video.
·
Embed
your logo and website into the video. Take a look at http://youtube.com/salestips
·
Keep
the resolution of the video as high as possible, at a minimum 800 by 600.
·
Be
yourself. Don’t lose sight of the purpose and mission of the video. Think of
yourself speaking to a friend in a pub or coffee shop and use the same tone and
expressions.
·
Practice
before posting the final video. Do a few dry runs before taping and publishing
and remember if you are boring, the video will be boring to viewers.
·
Do
more than just talk. People don’t want to sit and watch a person just talking
to the camera. Make it exciting and interesting as well as fun.
·
Limit
your video length to two minutes maximum, most viewers lose interest after
this. Take a look at any move, the scenes change around every minute.
·
Use
the ‘problem, solution and action’ method of filming. E.g. Have you been trying
diets and still can’t move that fat (problem) – here are 3 exercises to help
you right now (solution) and sign up for our free newsletter or call us to find
out about our gym membership (solution)
·
At
the end of each video, ask your viewers to ‘like’ the video and comment, this
helps with your rankings.
·
If
you are going to use music, use copyright free music, get some at www.frankfurnessresources.com/copyrightfreemusic
·
Grab
viewers by integrating important keywords into the title. This will help to boost
the search engine results.
·
Use
keywords in the tags that will lead potential clients to your videos and make
the first line of your description is your website address as that is what
viewers will see immediately below the video.
·
Choose
the most relevant category
·
Make
the videos are viral, and spread them to as many websites as possible. Once you have
uploaded the video, click on the ‘share’ button and then share the video with
Twitter, Facebook your Blog and any other social media sites that your business
uses.
Remember
to use the videos in different ways
·
Videos
on the website
·
Meet
the team
·
Video
testimonials
·
Staff
training
·
Expert
advice
·
Tip
of the week
Frank Furness CSP CFP is a professional
speaker specialising in sales and social media. He has educated, entertained
and inspired audiences in 52 countries. Take a look at his latest resource, http://www.technologytoolsforbusiness.com or to book Frank to speak at your next
conference email frank@frankfurness.com or
telephone+ 44 (0) 1923 248200. http://www.frankfurness.com
NOTE: You
are welcome to "reprint" this
article online as long as it remains complete and unaltered (including the
"about the author" info at the end), and you send a copy of your
reprint to frank@frankfurness.com
YouTube Strategies for Health & Fitness Clubs
What are you doing today that is better and
different to your competitors? How do you find and attract new members? If you
are not doing anything that differentiates you from the competition, you could
be losing out on a huge amount of potential business.
One of the easiest methods to differentiate
your club is to embrace technology and social media. It is easy and can save
you time, money and headaches.
One of my favorite social media sites is
YouTube and here are some tips, strategies and ideas that can help your club or
business immediately:
·
Have
your own YouTube Channel and base the channel name on keywords e.g. Health and
Fitness London
·
Make
sure the sound on your videos is clear and mixed and edited well so users can
clearly hear it. One of the best inexpensive cameras with great sound is the
Zoom Q3 HD.
·
Create
well thought out, professional style videos that are edited properly.
o
Use
edit suites like Adobe VC3, Techsmith Camtasia and Sony Vegas for PCs and
IMovie, Screenflow and Camtasia for Mac.
·
Keep
your content funny, engaging, and informative so that it will keep viewers
watching until the end of the video.
·
Embed
your logo and website into the video. Take a look at http://youtube.com/salestips
·
Keep
the resolution of the video as high as possible, at a minimum 800 by 600.
·
Be
yourself. Do not lose sight of the purpose and mission of the video. Think of
yourself speaking to a friend in a pub or coffee shop and use the same tone and
expressions.
·
Practice
before posting the final video. Do a few dry runs before taping and publishing
and remember if you are boring, the video will be boring to viewers.
·
Do
more than just talk. People don’t want to sit and watch a person just talking
to the camera. Make it exciting and interesting as well as fun.
·
Limit
your video length to two minutes maximum, most viewers lose interest after
this. Take a look at any move, the scenes change around every minute.
·
Use
the ‘problem, solution and action’ method of filming. Eg Have you been trying
diets and still can’t move that fat (problem) – here are 3 exercises to help
you right now (solution) and sign up for our free newsletter or call us to find
out about our gym membership (solution)
·
At
the end of each video, ask your viewers to like the video and comment, this
helps with your rankings.
·
If
you are going to use music, use copyright free music, get some at www.frankfurnessresources.com/copyrightfreemusic
·
Grab
viewers by integrating important keywords into the title. This will help to boost the search engine results.
·
Use
keywords in the tags that will lead potential clients to your videos and make
the first line of your description your website address as that is what viewers
will see immediately below the video.
·
Choose
the most relevant category
·
Make
the videos viral, and spread them to as many websites as possible. Once you
have uploaded the video, click on the ‘share’ button and then share the video
with Twitter, Facebook your Blog and any other social media sites where your
club is active.
Remember
to use the videos in different ways
·
Videos
on the website
·
Meet
the team
·
Health
tips
·
Training
tips
·
Expert
advice
·
Tip
of the week
Frank Furness CSP CFP is a professional
speaker specialising in sales and social media. He has educated, entertained
and inspired audiences in 52 countries. Take a look at http://www.technologytoolsforbusiness.com or to book Frank to speak at your next
conference email frank@frankfurness.com or
telephone+ 44 (0) 1923 248200. http://www.frankfurness.com
NOTE:
You're welcome to "reprint" this article online as long as it remains
complete and unaltered (including the "about the author" info at the
end), and you send a copy of your reprint to frank@frankfurness.com
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